香港设计廊内地扩店推进中

dengjiayudao

覆盖东西南北 助港商拓内销市场

【中国经济新闻联播讯记者 易全】 由香港贸易发展局(港贸发局)设立的香港设计廊(以下简称设计廊)计划今年在内地开设更多分店，其中包括已于今年3月、4月开幕的上海店和武汉店；其他落实开店的城市还将包括青岛、成都等。

为协助香港品牌拓展内地市场，港贸发局2009年6月在北京东方新天地开设第一间设计廊内地分店；2012年7月在广州天河城购物中心开设第二间北京白癜风最好的医院。两店开业迄今，港贸发局已成功协助香港15个品牌在内地开拓出109个销售点，联系建立起11个经销代理，为港商内地分销打通了更多渠道。

内地扩店计划聚焦东、南、西、北、中

港贸发局助理总裁叶泽恩表示，随着内地中产人口的不断增长，其消费力表现强劲，一般均喜爱时尚及其个性消费，并对香港优质时尚的产品印象甚佳。他称CEPA实施后，香港制造产品可享零关税进入内地市场，从而增强了港货在内地的竞争力；亦令到港商对拓展内地零售市场的兴趣大增。另一方面，随着香港对内地旅客开放自由行，使更多消费者有机会深入认识香港品牌。

为帮助港商有效打入内销市场，叶泽恩指发展长远的实体店是贸发局的第一步。计划选择内地城市中人流畅旺的购物中心或百货店作为扩店地，让北京哪家白癜风医院最好港商展示产品设计，增加品牌曝光率。他透露基于整体策略考虑，设计廊将面向不同消费群，全方位进驻内地的东、南、西、北、中地区。

叶泽恩进一步说道，南面和北面已有一线城市广州与北京，东面有刚开业的上海店。他表示看好内地二线城市如武汉的消费力高速增长；西部地区如成都，以及东北、青岛等城市的销售潜力。他更称开发二线城市的市场成本不像一线城市高，这会有利于港商开拓内销市场。他还表示港贸发局已锁定了包括武汉、青岛、成都等多个二线城市，作为扩店计划的地点。

在时间进程方面，除了刚刚在3月份进驻的上海巴黎春天浦建店，以及4月进驻的武汉中心百货外，今年8月份，设计廊将在青岛的百丽广场落户；成都店亦将于2014年中开幕。目前，港贸发局正研究于内地不同城市开设设计廊，东部城市如杭州或南京亦在北京哪家白癜风医院最好考虑之列。至于货品种类方面，港贸发局会因应每个城市的特质与品味，分店所在地区、档次及其合作伙伴，挑选不同种类、款式和价位的产品。

全方位推动香港品牌进入内地市场

除设计廊之外，港贸发局2007年始在内地多个城市如北京、上海、杭州、武汉、重庆、广州、福州、西安、大连等举办香港时尚购物展，至今已吸引到逾五百万名消费者参观购物。在大部份购物展的展馆内部，港贸发局都会设置设计廊展位，以整体推广香港品牌形象并协助港商建立产品知名度。今年8、9两月和11月，贸发局还将分别于青岛、长春和长沙举行购物展。除此之外，因应内地购风气炽盛，港贸发局还将在2010年6月伙拍淘宝零售平台天猫，开设香港设计廊上店，以提供一个全天候、长期开放的香港品牌销售平台。截至目前，已有逾200个品牌参与了这一计划。

北京哪家白癜风医院最好
链接：香港设计廊简介

港贸发局于1991年成立的香港设计廊致力推广香港原创设计及其品牌产品，包括玩具、钟表、珠宝、电子产品、家庭用品、礼品与赠品、服装及配饰等。

香港设计廊提供的商品寄卖服务让设计师以低成本进军零售市场；其礼品采购服务按照企业的预算和需要，搜罗最合适的公司礼品；窗橱租赁服务是设计师建立产品形象的最佳舞台，能够有效吸引展览会国际买家的注视，开拓新的市场；商贸配对服务免费提供设计师及其国际买家资料，充当红娘促成合作。

香港设计廊两家香港分店分别设于香港会议展览中心及其香港国际机场。2009年6月，香港设计廊首家内地分店于北京东方新天地开业；2012年7月在广州天河城开设分店，协助港商开拓内销市场。此外，香港设计廊还于2010年6月与淘宝合作开设了上店，协助香港设计师及其品牌开拓内地庞大的购市场。四国拳王争霸赛开打三条WBC金腰带荆门诞生

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